Due to its considerable SEO advantages, text should always be the main source of content for your website. However, with that said there are other types of content you can choose form too. For instance, videos have a number of advantages in that they’re high engaging, very memorable and very persuasive. Images meanwhile will really help to sell your content and especially when people see previews of it on social media sites.
The easiest way to add video content to your website is to create a vlog on YouTube (a video-log or video-blog) and then to embed it onto your pages as posts. Always make sure to write a little content underneath too as this will help you to rank on those pages.
More importantly though, having video built-in to your blog will give visitors another in-road to reach you. This way, you can use video marketing through YouTube and build up a list of subscribers there to introduce to your website.
Meanwhile, you’ll be able to get your blog subscribers to check out your YouTube channel and connect with you that way too. This is the first real example we’ve looked at at creating synergy across web channels and it’s a very powerful strategy if you’re interested in gaining more exposure for your content. Again, make sure you have a strong brand here which will really help to tie everything together. Show your logo in your video opener, have it as a watermark on your video and use it on your YouTube channel page too.
Having videos on your site will also give your visitors the chance to get to know you (assuming you’re going in front of the camera). This also shouldn’t be underestimated as it’s a highly effective way to build a ‘personal brand’ which is often even more memorable than a more corporate brand.
To add a video, simply get the link to your video and paste it into your post. If you are using WordPress, it will automatically convert your video into an embedded video.
Step 1: Copy the URL
Step 2: Paste into your post
Adding images meanwhile can help to break up long passages of text and to greatly heighten share ability. When you post links to articles on your blog to Facebook or Google+, bear in mind that the title and the image are the only two things that will encourage people to click or not. This is one of your most powerful assets then and it’s critical that you use both wisely.
The right image should not only attract the attention of social media users but should also communicate what your post is about and why they should read it. Some people will even ‘like’ or share content before they’ve even read it if the image is convincing enough!
Of course you can make your own images by taking photos or by using editing software but often you’ll be able to save time and ensure a professional quality by using stock photo sites instead that provide you with free images that you have the rights to use. There are many such sites but good examples include http://morguefile.com and http://depositphotos.com.
You can also search Google Images and other image sharing sites to find photos that you can use. To do this though, make sure that you have selected ‘labeled for reuse’ or ‘labeled for reuse with modification’ if you plan to make changes. This way, the image should come with a creative commons license meaning that you are permitted to use it on your site and even to profit.